.Manly Bands is actually a direct-to-consumer dealer of guys's bands. The firm introduced in 2016 after John Ruggiero, the founder along with his wife Michelle, could not discover an ideal wedding band.This is Ruggiero's second appearance on the podcast. In April 2021, our team explained the firm's starting, unique ring components, and even more. Since then, Manly Bands has acquired its producer. The making of bands from, mention, Jack Daniel's whiskey barrels or Fender guitar strands makes engaging video, states Ruggiero, perfect for narration on social media as well as somewhere else.The whole entire audio of our talk is actually ingrained below. The records is revised for length and clarity.Eric Bandholz: Give our team a review of what you perform.John Ruggiero: My partner, Michelle, as well as I began an online ring firm knowned as Manly Bands in 2016 to address a concern of wedding bands for males. Our experts were actually simply wed. I have big fingers as well as couldn't discover a ring that I just liked that was certainly not overpriced. My possibilities were actually ordering coming from a directory or having one thing customized.I found yourself purchasing from an internet site. The ring got here in a standard mailer, without any container or customer care. It was an awful adventure by today's ecommerce specifications.Our experts obtained married, moved to Florida, and also needed a project. We informed our own selves, "Our team're each business owners. Why don't our experts produce our very own organization?" Our experts talked about the forms of troubles our company will viewed and exactly how to handle them. My band adventure appeared, and also our experts decided to attempt to fix it for various other fellas.Our target when our experts started was actually to pay out rental fee. Our experts believed making a pair many thousand dollars a month coming from this would be actually great. Our experts considered it a way of living business, not high-growth. It was actually simply Michelle and also me in our garage developing bands and delivering all of them bent on customers. Our company had appealed one thing. Our notification reverberated with potential customers.Michelle as well as I make a superb group. I produce ideas, and she's the implementer. A ton of our excellence visits her creative thoughts. She labels the rings and builds personalities. She links the bands to consumers. Illustrating a band exclusively as "eight-millimeter black" failed to cut it.We designed rings from distinct products, including Jack Daniel's gun barrels or special metals. Business removed. Since then, our team have actually developed significantly. Our company now have over 55 people in the Manly Bands household. Concerning fifty percent of those are actually ring artisans that function in our lately gotten production outlet in Utah.Bandholz: When performed you acquire a maker?Ruggiero: About a year as well as an one-half earlier. Our company had actually been their client for a long times, so we understood them effectively. The majority of their service was actually retail, which really did not enthusiasm our company-- visiting mom-and-pop jewelry experts. They kept their wholesale clients as well as trademark name. Our experts acquired some of their resources and also delivered over staff members.Prompting a production group has actually been just one of the best traits we've performed. It is actually been actually amazing to head out there certainly and also enjoy them create bands out of Fender guitar cords or metal from an M1 Abrams container.Bandholz: How carries out in-house manufacturing effect advertising and marketing?Ruggiero: It is actually been substantial. Taking a video camera to the opposite of the workplace and shooting the group making use of lathes to reduce the steel rods or bourbon gun barrels right into bands makes for unbelievable online video. Our experts possess our camera team on the market at all times. Our team make use of that video footage on our social networking sites and also in our advertisements and also e-newsletters. Our experts try to promote that given that many companies in the males's band area don't produce. They lose ship or purchase coming from abroad and afterwards transport it out. Yet our team desire it to last a life time and also be actually one thing people may take satisfaction in.Our company've possessed a ton of excellence along with our military ancestry collection, where our experts source unique army products. Our company possess the M1 Garand rifle inventory, the hardwood part, from War of the nations I. Seeing our staff placed that in the lathe and also reduced a part out for a band is actually intriguing.Our advertising and marketing for those rings discuss the past history, the soldiers, where the weapon was utilized, and also points like that. My partner and I studied filmmaking in university. We utilize our abilities to enlighten as well as tell a story. As an example, I just recently acquired an email from a consumer who discussed that his grandfather used to steer M1 tanks. The customer blessed among those rings to his gramps, and they possessed very a mental substitution. It behaves to assist clients get in touch with their past times and create something significant.Bandholz: Where can individuals buy a band coming from you?Ruggiero: ManlyBands.com. We possess photos on Instagram, also. I get on Twitter and LinkedIn.