.The records in Google Analytics 4 can be confusing. Take, as an example, acquisition records-- the stations sending visitor traffic to your internet site-- at Documents > Achievement. The part specifies pair of types of accomplishment: consumer and traffic (i.e., treatments).I'll take care of those reports within this message.Web Traffic Sources in GA4." Individual achievement" vs. "Web traffic acquisition".These 2 documents in the Acquisition segment make known where each site visitor stemmed from. Consumer achievement exemplifies the first resource that took the person to your site. Visitor traffic accomplishment is actually the most latest.State a novice guest concerned your website coming from clicking an organic hunt directory. GA4 will assemble that initial visit in the "Organic search" stations for both files. Yet if she leaves as well as returns a handful of days later coming from a Facebook ad, GA4 is going to list the 2nd browse through in the "Paid social" channel in the "Web traffic acquisition" file as well as "Organic hunt" in "Customer accomplishment.".In short, the "Visitor traffic acquisition" report does not separate in between new as well as returning consumers. It shows the overall treatments and also where each stemmed. The "User accomplishment" document reveals the overall consumers as well as their first (first-time) source.Networks.Each reports reveal "default channel teams"-- traffic-source groups-- including:." Direct." Guests who typed your URL in their web browser's search club." Organic Look." Visitors who clicked a natural listing on Google, Bing. or even yet another internet search engine." Organic Social." Site visitors who clicked on an organic post on a social networking sites web site." Email."." Paid out Explore."." Compensated Social."." Referral." Site visitors that clicked non-ad web links on 3rd party websites." Organic Online video." Visitors that clicked on non-ad links on internet sites like YouTube, TikTok, and also Vimeo.For details on each network, click the pull-down menus on each document. In "User Accomplishment," click the "First customer nonpayment network team" menu and also select "Initial user resource" for the list of originating domains.For in-depth resources of customers, click on the "First user default stations team" menu and select "1st individual source." Click graphic to enlarge.In the "Web traffic Accomplishment" record, click "Session nonpayment network group" and select "Treatment resource.".For thorough resources of treatments, click on the "Session default stations team" food selection and also select "Session source." Click graphic to enlarge.The numbers may be actually different owing to brand new versus coming back visits.You can limit both records to a singular webpage using the "Include filter" alternative at the top.Select "Add filter.".Click "Select dimensions.".Select "Touchdown web page + inquiry string".Select "consists of" below "Match kind.".Paste your webpage's link slug (the component after the "/") or even any sort of word (like "smaller") from that URL.The website traffic and also user acquisition reports are going to currently present information for that link.Limit the acquisition reports to a singular web page, including this example for a link containing "much smaller." Click image to enlarge.In most cases, the user and web traffic acquisition files are actually interchangeable. The differences, once more, arise from returning website visitors. Irrespective, the records show the sources of web traffic-- stations that launch your brand and also ride gain gos to.